Lead Growth Marketer Homedeal

Lead Growth Marketer Homedeal

Level: Senior

Welcome! Are you passionate about marketing and do
you believe in the future of online marketplaces?
Would you like to join a great brand within our
scale-up company? Are you ready to make your impact?
Then you’ll love to join our team of marketing pioneers and become the Lead Growth Marketer Homedeal.

Job description

As a Lead Growth Marketer Homedeal your main goal is to grow our Homedeal brand based on the current traction we enjoy. We are looking for a bright individual, who can bring innovative new ideas as to how to continually grow and develop both sides of our two-sided marketplace, both through new and existing channels. If you are a creative and analytical person, who is eager to develop the marketing function for Homedeal, we invite you to apply for this awesome position.

About Homedeal
Homedeal.com is part of the Skydreams family. Our mission is to “help homeowners find tradesmen they can trust” Already active in 7 countries we are well on our way to become one of the largest online marketplaces, where homeowners and tradesmen connect. It’s our goal to take the hassle out of home improvement. Our offices are in Utrecht and Milan.  

About Skydreams
Active worldwide, we currently reach out to 1 billion consumers around the globe to help them to improve their lives and homes. We are the future of how people find local services. Homedeal, Moving24 & Weddingspaces are our flagships. We are proud to be among the 250 fastest growing companies in 2018 and 2017, based on the scale-up dashboard of the Rotterdam School of Management (RSM) and the Erasmus Centre for Entrepreneurship (ECE).

 Working at Skydreams means that you are part of an ambitious international team with the freedom to do things that we love and that matters. Our culture is built on trust, collaboration, happiness, personal development, taking initiative and fun. Skydreams is a bootstrapped private-held company.



Ask you to

Own the Tradesmen/Homeowner KPI’s; Usage, Free trials, Conversions, NPS, retention

Experiment new online/offline marketing channels to grow traffic & demand

Improve a-z funnel performance through A/B experiments

Lead onboarding & retention strategies across our categories

Identify scaleable insights and initiatives for our international platform

Co-create weekly & monthly performance reports with Tableau

Develop strategic partnerships with external companies & agencies

Scale workable solutions throughout our Homedeal platform

Work closely with the team and business owner to stay aligned

Partner with two Fellow Senior Growth Marketers to accelerate learnings

Lead and participate in multifunctional project squads to fix customer problems

Identify newly needed team skills and co-hire talent to grow output

Coach and develop junior & medior talent as you grow the Homedeal marketing function

Give you

The opportunity to join a fast growing marketplace brand

Learning and development possibilities to accelerate your skills and talents

The opportunity to create and manage a network of contacts

Clear KPIs and OKRs so you can see whether you are on track

The chance to be an enabler of change in the field of Growth Marketing

A flat structure and an entrepreneurial environment

Inspiring, smart and fun people in a great office space, where new and innovative ideas are encouraged

“Good things come from working at Skydreams. Here you can achieve your personal goals in a positive work atmosphere.”



7+ years of experience in general and growth Marketing, preferably in a start-up/scale-up environment

Proven experience in managing and executing marketing strategy

Track record in executing marketing channel strategies and advertising

Experience of developing and delivering successful direct marketing campaigns

Passion for solving problems creatively; experiment, validate & scale

Excellent communication (verbal and written), interpersonal skills

Ability to effectively communicate with both business and technical teams

Strong agile and project management skills to create a structured platform

Ability to think both creatively and analytically to deliver compelling strategic initiatives

Data driven and customer centric approach to decision making

Experience in using Hubspot & Tableau is preferred

Talent to work and lead cross-functionally

Comfortable with being visible across the organisation

A charismatic person who brings positive energy to the collaboration

Benefits & Perks

Firstly ... awesome colleagues!

A salary which is in line with the market and your experience

Great pension scheme and a personal NS business card for commuter traffic

26 holidays per calendar year and 2 company days - on us

Company outings (yearly ski-trip) & monthly drinks;

Monthly chair massage

Annual health check

Fresh fruits and snacks, a fridge stocked with various refreshments and, very important, unlimited tasty coffee

Located in the heart of Utrecht

Flat and entrepreneurial culture


Apply for this position

If you have the attributes we’re looking for, we can’t wait to learn all about you.

Talk with Maureen
our People & Culture hero

+31 (0)30 7900 296|
[email protected]

Have any questions? We're happy to help you.